The pandemic has made unfolding changes into the business ecosystem. It has forced businesses to revamp and reimagine their business marketing strategies. This article discusses the trends in digital marketing in 2021.
Digital marketing has always been very unpredictable bringing various changes into the marketing Trends. In 2021 digital marketing is all about experimenting And leveraging the power of AI.
The vaccine is expected to be released this year and companies are coming back to normal But has made lasting impact on how we interact with brands.
Emergence of Voice Search
In the AI Revolution era, People tend to search more on voice assistants like Google Assistant, Siri and Alexa. Companies need to build marketing strategies that are well versed with the voice search ecosystem. The Boom in voice search trends will demand Most focused keyword research as people use different keywords while talking and while writing.
Automation in Google Ads Bidding
One of the most innovative uses of machine learning is by Google smart bidding. Google is all set to bring automation in ad bidding for businesses. Now it can predict the best bid within the company’s budget. It will maximize the targeting audience by more efficiently utilizing their resources
Content Marketing will be more interactive
Interactive content is a perfect blend of educating and entertaining content. The more interactive the brand the more engagement brand drives. Some of the brands like Curefit, Nike have done amazing marketing strategies that drive massive amounts of leads and traffic to the website.
Increased Importance of Local Listing
Local listings are the vital part of business authentication and link building strategies. The Local listing can increase the chance of being found on the internet. They will be more relevant and close to the searcher, and is a business well known in the particular geographical area.
The Power of AI
AI is all set to change how we interact with brands on various marketing channels.AI and machine learning is everywhere right from email marketing to analytics of campaigns. In this fast paced marketing era, it is important for companies to leverage AI in their marketing campaigns.
Short Videos- Engaging like never before
Short videos tend to create maximum engagement in all other mediums of content. It is very handy to convey a message through short videos in place of social media posts. According to a report by CISCO
Increased use of Ad Blockers
In recent years ad blocker uses have increased leading to blocking the maximum amount of search advertisements on various websites. Major blogging and news websites are flourishing because of ads which are likely to be most affected.
In coming years Ad blockers are expected to rise, and in response Google released No Impression, No Charge’ on Display Network
Which indicates that Google will no longer charge for display ads and impressions which are not visible to the users.
Tell us in the comment section below what you feel about the trends that are expected to emerge in 2021? What are your strategies for the coming year?